4 Mistakes to Avoid When Creating a Mission Statement

Learn about the pitfalls that create confusion with your team.

Get your free guide now!

Enter your details below to receive 4 Mistakes to Avoid When Creating a Mission Statement for free!


Getting teams to work in sync with each other can be exceptionally frustrating

You’re often left wondering…

Why do I feel like we're running in place, not getting anywhere?

Am I making the right decisions?

Are there opportunities we've been missing? 

How do I prioritize our goals so that we actually achieve them? 

When you're not sure how to move forward in your  business, start by looking at the mission you've given your team. This guide will help you evaluate if your vision is clear enough for your team to act.



When you clarify your mission you'll get:

Full alignment of your team leading to greater productivity and less wasted energy

Clarity around what characteristics your team needs

A better understanding of the types of people you want to hire

Decreased turnover — when teams have clarity about the mission, members tend to stick around

How To Use This Guide

Read And Reflect:

Think about how each pitfalls applies to your current mission statement. How does your team interpret your current mission?

Identify Your Needs:
Identify the top areas where you feel your team is not making traction and moving forward.

Take Action: 
Now that you know how to improve your team's focus, it’s time to start clarifying and getting results!

About the Author

My name is Shawn Gniazdowski, I am a 2003 United States Military Academy graduate and Iraq and Afghanistan combat veteran. After working in manufacturing for big corporations and then running my own small manufacturing business, I have found that clarity is the key to victory. This is true whether in battle against an enemy, or in a battle against the Profit and Loss statement. When all parties are clear on their objective and what the next right action is, you will win.

© All rights reserved