It’s The Content After All
We live in challenging times…avenues by which you can communicate your message to your ideal – or avatar – client have exploded exponentially since I began my journey at age eighteen.
It’s challenging because now we have so many ways be a star, but an equal number of ways we can muck it up. And now, we have the added burden of giving our prospects and customers good, helpful information on doing business in our industry. Guides, check lists, reviews, tips, comparisons, reports, articles, and even books head the list of content many businesses – both for, and non-profit, provide happily and free.
If you’re not willing to help prospects make the best buying/donating decisions for them, this new game isn’t for you.
But We’re Not An Internet Business…
Maybe yes, maybe no.
But I’ll make a small wager that over 93% of you have websites, social media pages, or Yelp reviews. Now hear this, my friends, that makes you an Internet Business. Auto repair shops, veterinarians, hair salons, doctors, dentists, pizza joints…you name it…are found through the Internet.
And an Internet business runs on Content.
Give To Get
“You gotta give to get” is an axiom that perfectly fits the Content Culture.
Content not only helps educate and inform your prospects, but it helps them take the measure of you and your company. Be helpful. Be generous. Be happy. “BUT” I hear you cry, “we need to be selling”. Ah, but you are. You’re selling yourself, your expertise, and your caring. A soft sell – maybe? I like to think of it as putting a small sliver of you into your prospect’s mind, nurturing it, and maintaining it until that prospect is ready to buy. If you’ve done your job correctly, that prospect will likely conclude, “I’d have to be a raving lunatic NOT to do business with you”.
And that, ladies and gentlemen, is Content Marketing in a nutshell.
A Modest Example
Sorry…but here I go, talking about myself again…don’t worry it’s a story with a moral.
I believe that I give out more Free, Original, “How-To” marketing content than any individual on the internet. I currently distribute over 180 different pieces of content through Facebook, Linked-In, Instagram, You Tube, Emails, etc. Each item is designed to help folks understand one facet of marketing and conquer it with copywriting.
Now, my business is selling Copywriting, Marketing and, Website Science Courses to entrepreneurs, non-profit leaders, and copywriters. I expect my free Content to keep me in their minds, so when they need or want to learn and prosper, they’ll think of "How To Write Copy" at Write Like A Madman University.
If succeeding in today’s environment is important to you, start developing Content, asap.