The Copywriting System with the Built In Million Dollar Advantage!

Learn Top-Tier Copywriting Skills

And Work Smarter - Not Harder

Working Copywriters - Generate more success for your Clients and more Clients for yourself

Marketer Copywriters - Boost your Clicks, Conversions, and Revenue without increasing your Marketing Budget

Now!  SAVE $200 Plus 22% Plus No Renewal Fees Ever

Your Million Dollar Advantage!

It's not a secret; it's a skill.


"The Ability to use the Right Words and the Right Images, in the Right Order"


Once you master this system of communicating, and add your own personal creative talent...

increasing engagements, sales, and revenue will be like turning on a spigot.

"They say a picture is worth a thousand words. But even in a picture, you need the RIGHT WORDS. Not just any words will do. Your words need to work hard like you do. So, when it comes to selecting the right words for the job, Alan is the best in the business."    Rick Allen/Google Review

106 most recent Seminar attendees rated Alan 4.9/5 Stars

Google:  20+ Reviews - 5/5 Stars

Start On The Road To Your Million Dollar Advantage!

You are way too smart to buy a "pig in a poke". I certainly wouldn't.


Here's what we believe is the right way to handle our course offerings.

  1. The Gold Plan gives you "The Whole Enchilada" - everything currently in Write Like A Madman University and everything added in the future.
  2. Most copywriting courses are either limited in scope or contain units by several authors, who occasionally give contradictory advice or opinions.  WLAM U's Copywriting System is 100% written/edited by me, Alan Tarr.  Your course speaks with one voice - the voice of the World's Best CopywritersTM.
  3. Be my guest and Preview one of the Guides included in your course.
  4. You get my personal 100% 30-day money-back guarantee
  5. You'll have your own professional copywriting and marketing library with no renewal fees ever.
  6. You are invited to sit-in on the first Video Session of Write Like A Madman, below.

You want to be happy and satisfied with your courses ; well, I want you to be happy, too.

Here's Just A Sampling Of What You Get

VIDEO  Have you ever been to a networking event?  I've been to over 100.  I find them rather boring...the exception being the one where I spoke to over 80 networkers and introduced my Better Elevator Pitch.  As Alka-Seltzer once said, "Try It; You'll Like It".

ThisThe Call-To-Action (CTA) is one of the most misunderstood items on websites.  Some people over-emphasize it's importance, while others under-emphasize it.  Get the truth, the whole truth and 'nuttin' but the truth here.

Power Up Your Headlines may be the most important Guide I've written.  Merging Modern Headline Theory with classic, proven copywriting concepts gives you the firepower to grab and keep attention.  Find it in the Headline Toolbox.

The Value Proposition is the core of your marketing message, telling the reader the WHAT, WHY, and HOW your product or service will improve their businesses, lives, and fortunes.  Get this right - or...

Why do people decide to click on one piece of content while leaving others untouched, unclicked, unopened, and unread?  The answer is often that they are simply curious to see what it's all about.

Generals might be good in an Army, but not as claims in a marketing message.  Prospects turn into customers not because of any old claim, but because of specific claims that are beneficial to them.

Old joke, but this Guide introduces a very serious topic...Logical Thought SequencingTM Especially valuable for websites, landing pages, long copy, reports, etc.  Pair LTS with "Thought Bites" for a complete system.

Logical Thought Sequencing (LTS) is most effective when it consists of a sequence of Thought Bites, guiding the reader down the page in an easily read progression to your CTA or Big Ask.

What was once a skill common to professional copywriters, is now done correctly by a trained, precious few.  The days of Facebook, Instagram, Linked In and Twitter have eroded this skill among today's emerging copywriters...and we need it badly.

Let's make it pretty.  Let's make it colorful.  Let's hold on a minute.  The primary and secondary colors you use on your site can give a visitor psychological hints to you and your company.  Read this Guide before you choose your colors - or as a check to your current websites' colors.

Virtually every business that does marketing has a website, including professionals and Non-Profits.  Competition is all around us and a great website can make all the difference in the world.  This Secret Formula will help make your website EFFECTIVE!

A BONUS Guide that helps you use elements of this course along with all the How-To's of Email construction and writing.   The "Elephant" and "Thought Bite" Guides go perfectly with what you'll learn in "Max Impact".  Remember the importance of email marketing cannot be over-estimated.

Our Signature 13-Video Copywriting Course

"I learned SO MUCH from Alan Tarr's expertise and approach to writing smart and effective copy. If you want improve your public writing skills, this is for you!"   Pam Schoessling, Coach, Wisconsin

GOLD Plan Gives You Unlimited Access to All 4 Courses and 310+ Videos, Audios, Guides, Templates, Checklists, Articles, and Case Studies.  A "How-To, Why-To, When-To" Treasure Trove at Your Fingertips for a LIFETIME !


Hi, it's Alan Tarr again, ...and, yes, I to write.


I’ve written jingles for franchises, jokes for TV (Merv Griffin Show), song parodies for MAD Magazine (another tie-in to the “Madman” title), four books on copywriting and marketing and even wrote and published four songs of my own. Mostly though, I’ve spent over 35 years writing dynamic copy for clients large and small...and learning a ton .


One thing I learned is there are tens of thousands of people who call themselves "copywriters".  I also know that trained copywriters are in demand --- and not just anyone who hangs out a shingle qualifies as trained.


Sharpen Your Skills To Succeed

Now, my passion is helping the current generations of entrepreneurs and copywriters acquire the full array of skills needed to succeed.


With seminars, books, and personal coaching, I've helped over 3100 emerging copywriters, business owners and NPOs.  I wrote the Courses at Write Like A Madman University (WLAM U) - all 380+ Videos, Audios, Guides, Articles, Templates, Checklists, and Case Studies to help you succeed, and ENJOY your success.  With all those time-saving strategies, answers, and templates at your fingertips, you can really start to live your life, and spend more time with family and friends.  After all, isn't that why you work?


If you "Wannabe" a Better Copywriter or Entrepreneur, perhaps I can help you to succeed and enjoy, too.  Enrolling is quick, easy, and Risk-Free.

"A++ Content."

"Gotta tell ya. Your book was great, but your courses are AWESOME"
Mike Ohsman, Arizona

"Easy to read and understand and very well illustrated.

College courses should be this detailed.”   Paula W, Small Business Owner, Arizona