She Sales

Your key to attracting - and keeping -
more women luxury-car buyers in 2022 and beyond.

Don't let your competitors get the jump on you.

Who is Madam Wheels?


 Madam Wheels brings women together in a sense of belonging at a moment in history when meaningful connection has become critical. The fact that we do so around extraordinary cars takes things to an exciting new level. We enable female enthusiasts to experience the vehicles in a way which is  exhilarating, addictive and utterly unforgettable. It's little wonder they end up fans of the brands.

Why SHE Sales?

Jacquie Hayes is a journalist turned entrepreneur who revved up her long-time love of luxury cars into the turbo-charged new venture, Madam Wheels.

Madam Wheels is a first-of-its-kind customised service for women with the purchasing power and passion for luxury cars.


Our private client car advisers help women “step up” and call the shots during the typically testosterone-fuelled luxury-car buying process. Ultimately, we aim to get discerning women into the cars of their dreams, not the cars they’re sold. Madam Wheels has the contacts, credentials, and kudos to cut through the carsalesmanship jargon, mining everything women car buyers need to know, and nothing they don’t.


Over the years, we've seen and heard about all the mistakes carsalesMEN make.

Wouldn't you rather smooth the ride for the next woman who walks through your doors?

Add your details below for more information and we'll be in touch shortly

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