Estela Vázquez Pérez - Executive Coaching - Brand Leadership

Ultimate Personal Brand Leadership Guide

What you get out of this investment?

  • Step on your genius: Become aware of who you are today (what you know about you)
  • Show up in all your power: Assess the status of your brand (how other see you)
  • Do what it takes: Build a brand and a business around your strengths and ambition.
  • Get results: Learn how to show up to the next level.
  • Safe space and Accountability support

     

What is Personal Branding?

Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your participant’s personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of who you are and how you are viewed.

 

Being

Expressing

Showing up

“The best way to predict the future is to create it.”

Peter Drucker

92% of individuals trust people more than businesses.

44% of the market value
of companies is attributed to the reputation of their CEO.

50% of individuals who Google themselves say the results don’t reflect them.

84% of all business decision makers start their buying process with a referral.

65% see online search as the most trusted source of information about people and companies.

Curriculum Details

Executive and Organizational Coaching - Assessments, Training, Coaching and Speaking

MODULE 1: PRIVATE COACHING - HOW YOU LEAD

  • Session One: Set up for success and coaching agreement
  • Session Two: Life purpose exercise
  • Session Three: Exploring values, ethical standards
  • Session Four: How you lead assessment and debrief

MODULE 2: TRAINING - LIFE AMBITIONS AND GOAL SETTING

  • Session One: Wheel of life
  • Session Two: What are your goals and commitments 
  • Session Three:  Strategic and action planning 
  • Session Four: Meet your saboteurs - Job Performance and Professional Assessments included if needed

MODULE 3: AGENCY - ESTABLISH YOUR BRAND IDENTITY

  • Session Five: Status of your brand (assessment)
  • Session Six: 1-1 session to define creative brief and value proposition)
  • Session Eight: Brand style guide (Bespoke logo design, colour swatch, tone and manner, font type)
  • Session Nine: Establish your presence on key social channels with 3 social graphics, LinkedIn makeover included

 

MODULE 4: AGENCY - SHOWING UP FOR YOUR AUDIENCE

Recommended for small business owners and solo-preneurs only.

  • Message matrix
  • Branding styleguide
  • Social media assets to elevate your brand: taglines, headers, bios
  • Visual content templates
  • Lifecycle marketing strategy - implementation requires Keap license, buy it here.

Learn more

Estela Vazquez Perez

CEO & Founder of Talentscopic Inc.

 

Toronto, Ontario, Canada

talentscopic.com