15 Video Ideas for Real Estate Agents

These days, everyone's a content creator, and real estate is no exception! Here's a breakdown of the top video types to boost your property's visibility, explained for DIY enthusiasts:

  1. Neighborhood Tours: Your Local Guide

  • Why it works: Showcases the vibe of the area beyond just the house itself. Schools, parks, coffee shops - it's the lifestyle package!

  • DIY Tips:

  • Use your phone's camera, good lighting is key.

  • Walk & talk, showing landmarks, not just streets.

  • Be enthusiastic, like you're showing it to a friend.

  • Get started: Pick a sunny day, charge your phone, and go explore!


  1. Listing Videos: Better Than Photos

  • Why it works: A virtual walkthrough lets buyers imagine themselves in the space.

  • DIY Tips:

  • Stabilize your camera (tripod or against a surface).

  • Go slow, room by room, no shaky footage.

  • Point out unique features (fireplace, built-ins).

  • Get started: Declutter and stage the home beforehand.


  1. Market Updates: Be the Expert

  • Why it works: Positions you as knowledgeable, someone buyers/sellers want on their side.

  • DIY Tips:

  • Research local stats (recent sales, inventory).

  • Use free online tools to make simple graphs.

  • Speak clearly, avoid jargon, and be relatable.

  • Get started: Check your local real estate board's data.


  1. Home Staging Tips: Quick Wins

  • Why it works: Helps sellers get top dollar, shows you go the extra mile as an agent.

  • DIY Tips:

  • Focus on easy fixes (decluttering, fresh flowers).

  • Use before/after photos if you've staged a home.

  • Share your own staging hacks from experience.

  • Get started: Make a list of your top 5 staging must-dos.


  1. Explainer Videos: Busting Jargon

  • Why it works: Builds trust by making the complex simple, attracting first-timers.

  • DIY Tips:

  • Pick ONE topic per video (e.g., earnest money).

  • Use analogies or real-life examples.

  • Keep it under 2 minutes to hold attention.

  • Get started: What question do clients ask you MOST? That's your topic.


  1. Testimonials: Social Proof Power

  • Why it works: Nothing beats a happy client singing your praises.

  • DIY Tips:

  • Ask permission first, keep it casual.

  • Record good audio (phone mic close is okay).

  • Prompt them with questions to get specific answers.

  • Get started: Reach out to your most recent happy buyer/seller.


  1. Personal Branding: It's YOU They Hire

  • Why it works: People want to work with someone they like and trust.

  • DIY Tips:

  • Share what makes you unique, not just your resume.

  • Be genuine, let your personality shine.

  • Keep it concise, like an elevator pitch.

  • Get started: Write down 3 things clients love about YOU.


  1. Local Business Spotlights: Community Love

  • Why it works: Cross-promotion helps everyone, shows you're invested in the area.

  • DIY Tips:

  • Pick businesses that fit your target audience.

  • Offer to film a short promo in exchange for theirs.

  • Make it fun, not just an ad.

  • Get started: Visit your favorite local shop and chat with the owner.


  1. "About the Area" Videos: The Bigger Picture

  • Why it works: Attracts out-of-town buyers who are researching the location.

  • DIY Tips:

  • Beyond stats, show the experience (festivals, views).

  • Interview locals for authentic voices.

  • Use music that fits the vibe of the area.

  • Get started: Be a tourist in your own town for a day, filming as you go.


  1. First-Time Buyer/Seller Guides: Hand-Holding

  • Why it works: Newbies need extra guidance, this positions you as the helper.

  • DIY Tips:

  • Break it into bite-sized videos (each step of the process).

  • Use screen recordings to demo online tools.

  • Speak calmly, like you're reassuring a friend.

  • Get started: Think back to YOUR first time buying/selling, what was confusing?



  1. Open House Virtual Tours: More Eyes = More Offers

  • Why it works: Reaches those who can't attend, building pre-open house buzz.

  • DIY Tips:

  • Good lighting is crucial, open curtains/blinds.

  • Walk slowly, smooth transitions between rooms.

  • Point out features as you go (storage, upgrades).

  • Get started: Do a practice run to plan your route.


  1. Home Renovation & Improvement: DIY Inspiration

  • Why it works: Appeals to those looking for fixer-uppers or adding value.

  • DIY Tips:

  • Share your own projects if you've done any.

  • Partner with local contractors for expert tips.

  • Show the process, not just the finished product.

  • Get started: Document your next home improvement, even if it's small.


  1. Real Estate Technology: Be Tech-Savvy

  • Why it works: Shows you're up-to-date, can help clients navigate digital tools.

  • DIY Tips:

  • Pick ONE tool per video (e.g., e-signing app).

  • Do a screen recording demoing how to use it.

  • Highlight how it makes the process easier.

  • Get started: What tech do YOU use that makes your life easier?


  1. Q&A Sessions: Direct & Helpful

  • Why it works: Addresses real concerns, no fluff, builds your authority.

  • DIY Tips:

  • Gather questions from social media/past clients.

  • Choose a visually interesting background.

  • Be concise in your answers, don't ramble.

  • Get started: Ask your followers to submit their burning questions.


  1. Humorous Videos: Stand Out from the Crowd

  • Why it works: Memorable, shareable, shows you're not a boring agent.

  • DIY Tips:

  • It has to be FUNNY, not just you trying to be funny.

  • Keep it real estate related (skits, parodies).

  • Short and sweet is best, people lose interest quickly.

  • Get started: What funny things happen in your daily real estate life?

Bonus Tip: Don't be afraid to experiment! Try different formats, see what resonates with your audience. The most important thing is to be authentic and have fun with it.

Once your video footage is shot, it’s time to edit at