At Alara, we believe the best customer is an educated customer.

We love to share our jewelry knowledge with y'all and we're always just an email, text or phone call away if you need us.

Request Your Free Engagement Ring Buyers Guide Today!

Learn how to choose the best diamond (or other gemstone) for the money

  • Avoid getting ripped off and overpaying for an inferior stone
  • Understand how the 4 C's  (Cut, Color, Clarity, and Carat weight) play into a diamond's value
  • Learn why choosing a jeweler you trust is just as important as the 4 C's of a diamond! ...and maybe more so!

Tell us where to send your free guide and we'll email it to you without delay! 

P.S. You should immediately get a request to confirm your email address. Please "opt in" to make sure you get the information you're requesting here! No longer wish to hear from us? Simply unsubscribe. No questions asked. We're chill like that.

[5-star reviews from a couple of our Alara-holics!]

Whitney H

"We had an amazing experience at Alara! They were attentive to our needs while also giving us space to browse and explore. Their energy made our engagement ring search an absolute blast. We will be back for all of our future jewelry needs!"


Richard M

"Babs and Chantell were a tremendous help in designing some beautifully brilliant diamond stud earrings for my wife to celebrate our 15th wedding anniversary. Babs designed our engagement ring and wedding bands 15 years ago and working remotely with her on the earrings was just as enjoyable as working with her in person. She and her staff are true professionals and pleasures to work with. Thank you again for all your help and the amazing earrings. Cheers, Richard "