What if the only person standing in the way of becoming the woman you’re destined to be was YOU?

It’s true - and it happens to so many of us.

The toxic thought patterns we’ve learned over the course of our lives keep us playing small and hold us back from stepping into our power & greatness.


But that stops here. Break free & unlearn these toxic stories inside of...

The Unlearning Lab Membership Community

A signature group coaching membership program designed to help women unlearn the toxic stories that have been playing on repeat in their lives for far too long, holding them back from the life, success, and worthiness they deserve

The world has been telling women to play small.

But playing small doesn’t serve anyone - not yourself, your family, the people you come in contact with, or the world around you.

Does this sound like you?

  • You struggle with perfectionism and feel like you’re never “enough.”
  • You lack self-confidence and self-worth.
  • You can’t seem to find meaning or direction in life.
  • You feel emotionally numb.

It’s time to UNLEARN the toxic thought patterns that have been fueling the way that you think and feel about yourself.


All you need is a safe space to do it. A space where you can turn to meet other women who feel the same way you do.


Women who are finally ready to:

  • Unlearn those toxic patterns that have been fueling your negative self talk.

  • Give yourself permission to take up space in this world.

  • Celebrate who you are and everything you’ve been through!

But what does it really mean to UNLEARN?

Unlearning is NOT about forgetting your experiences or downplaying the challenges you’ve overcome or the successes you’ve achieved in your life.


It’s about unlearning the reasons that you may have felt ashamed or insecure in yourself as a woman (for far too long).


Unlearning is about getting vulnerable and asking yourself the real questions… 

  • What does your most confident and joyful self look like?

  • What could you accomplish if you stopped telling yourself you’re not enough? 

  • What if the only thing keeping you from your full potential is your own self-doubt?

Unlearning years of negative self-talk doesn’t happen overnight, and it sure doesn’t happen alone - and that’s why you need to be inside this powerful community. 


Link arms with your fellow soul sisters and start your journey to unlearn who you were told to be and step into the woman you’ve always been meant to become.


The Unlearning Lab Membership Community will give you the tools you need to take your world by storm!

Hi, I’m Dina, your coach for The Unlearning Lab!


From an early age, I struggled with feeling like I wasn’t good enough. For years, I believed something was inherently wrong with me, and I struggled to figure out where this feeling came from.


Chasing achievement and perfection, I had this deep-seated feeling that I needed to compensate for something and prove myself worthy to be on par with others. But in the process, I didn’t feel worthier; all I felt was sheer exhaustion.

As a certified life coach and mentor, I have made it my mission to help women UNLEARN the toxic thought patterns that have them believing there’s always a new level they need to reach for in order to prove themselves.


Instead, my work is entirely focused on helping women step into the freedom to acknowledge who they really are and who they want to become.


The most important lesson that I have learned is this: No one was judging me as harshly as I was judging myself. And the same is true for you.


I had to unlearn to stop letting guilt or “shoulds” be the reason for anything and everything I chose to do. I had to re-train my brain that perfection isn’t real, and get to a place where I believed I was worthy of it all.


After 20 years of working as a gender equality specialist across 30 countries in every corner of the world, I realized that the conversation that women are having around what they feel they “should” be, instead of leaning into who they want to become, is happening everywhere. 

The thought patterns I battled for years were the same ones my clients brought into our sessions.

They weren’t isolated, accidental, or random. They were a product of all the messages women pick up as girls that teach us how to find praise, validation, and approval.


How to socialize. How to seek out love. How to fit the mold of what women are expected to be, designed by a patriarchal society. 


There’s a lot more that connects us than divides us - because in the end, we all want to feel like our truest, FREEST selves. 


Once I gave myself permission to fully lean into what I knew I was supposed to do AND started prioritizing my own healing around unlearning all of the toxic standards that had been calling the shots… the whole game changed.


Now, I want to encourage other women to start their own unlearning journey - calling out the expectations and negative self-talk that wreaks literal havoc on their lives and their well-being. 

That’s how The Unlearning Lab was born.

I created this program with all the tools you need to fully understand these toxic thought patterns and finally break FREE from their bullsh*t.


And the best part?


You’re not in it alone. You’ll have the support, feedback, and advice from a group of women who feel just like you do right now, but who are just as ready to make a life-changing shift in the way they think and feel about themselves.


This is NOT a quick fix or a magic bullet. 


The Unlearning Lab will help you take a massive leap in unlocking your self-acceptance and self-love so you can step into your baddest b*tch energy and take this world by storm (just like powerful women are meant to do!).

What’s Inside The Unlearning Lab Membership Community

As a member of The Unlearning Lab Membership Community, you’ll receive everything you need to access deeper clarity and confidence in the woman you are meant to be.

Let’s break it down:

  • 10 course modules designed to help you unpack and explore the stories and expectations you've felt tied to for WAY too long.

  • Bi-monthly group coaching calls led by Dina and your fellow membership community members that provide the in-depth advice, guidance, and feedback you crave.

  • Guest speakers and thought leaders sharing about their experience with unlearning.

  • Fun, pop-up events that build community and support.

  • An inclusive community full of like-minded women who you'll get to cheer on, help advise, learn from, and feel supported by.

  • Lifetime access to course content through our platform. 

  • BONUS: Peace of mind that you're not alone in your thoughts and feelings.  


Join this membership community now at the Founder’s rate of $97/month.

*All major credit cards are accepted. 

Unlearn the negative stories you’ve been telling yourself and stop holding yourself back!

Get ready to find your confidence, say goodbye to feelings of inadequacy, and unlock your full potential, just like these women did!

Need more clarity?

Book a call with Dina to discuss your questions and see if you're a good fit HERE.

You've Got Questions? I've Got Answers!

How do I know if I'm a fit for this program?

The best way to see if this program is for you is to schedule a free 30-minute consultation call with Dina, available HERE.


But in essence, you are a fit for this program if you're sick of the status quo of it all! You're ready to play a much bigger game, rather than pretending to be ok with things being just “meh.” You're over feeling lost, anxious, afraid of taking risks, searching for relationships, only to be let down. You know that it's time to become the main fu*king character of your OWN LIFE and you're tired of playing it safe from the sidelines. You're ready to make changes and you feel open enough to go deep and do the inner work to help make it all  possible.


Plus, you are a fit if you want a coach PLUS a community space where you can share how you're feeling, grab one-on-one coaching time, and also support and learn from other women.



I'm super busy, how much time do I need to allocate to participate in this program and get the most of it?

I get it. We are all super busy, and that's why participating in The Unlearning Lab group coaching program only requires you to commit 2 hours a week - 1 hour for group coaching calls and 1 hour to review each week's module and reflection exercises. We can all find 2 hours a week if it means we're going to unlock the best version of ourselves, can't we?



What will I gain from being a member in this community?

The Unlearning Lab Membership Community will offer you a breakthrough - and you don't have to do it alone. With the combination of the course content, the group coaching calls, and fun events, you will have access to gaining massive breakthroughs, tangible takeaways, and REAL talk about what it takes to show up in your world, unapologetically.


Being a member of The Unlearning Lab for six months will offer you a series of steps on how to unlearn the toxic thought patterns that have been hijacking you on the daily. You will walk away from your experience inspired, ready to dial up your impact and master the skills to scale back the stress and overwhelm, and step into the version of the woman you were always destined to BECOME.



What if I can't make a group coaching session? Are they recorded? 

Of course, we’d love it if you could make it to every single group coaching session. But I get it, things get busy. For the confidentiality of our members, we will not be recording group coaching calls - so we hope you can join as many as possible!



What if I want to continue being a member of the community after the 6 months?

That is possible. Our goal is for you to feel supported! We want you to be able to sign up for the first six months and then decide if you want to continue this work. 

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