Vivial digital marketing was bought out.   Time to switch?

If You Built The Perfect Digital Marketing Company For A Small Business,
You Would End Up With
Mader Marketing.

Marketing Agency Of Record.

Hard at work for their retainer client

(circa 1965)

The Only Digital Marketing Agency Of Record For Small Business Owners...

It's Your Choice

As you probably know- Vivial was recently bought by a large digital software company, Thryv.

Your choice is now more clear than ever.

 

You can continue to stay on the "digital marketing merry-go-round" of purchasing

digital marketing software that YOU must implement, managing things that don't

get done properly or you can partner with your own Digital Marketing Agency Of Record! 

 

 

The Problem With Large Digital Marketing Companies

It's important to understand the DNA involved with most of these large digital marketing companies.

Many of these companies trace their roots back to the yellow pages.

Yellow Page Roots

If you had a service business (like I did), back in the 1990's, there was this evil gigantic thing called the yellow pages.

And there was immense pressure to spend vast somes of money each year- committed to this one advertising medium. 

To make it worse, you were lumped in with all your local competitors because the yellow page salespeople (which are your digital salespeople today), didn't know how to separate you with your marketing.

 

Google Replaces The Yellow Pages

In March, 1999 a guy named Larry and another named Sergey tried selling a concept called Google to Excite.Com.  Excite rejected the offer, so Larry & Sergey moved into a Palo Alto office and started Google.  That day changed the face of advertising forever. 

But more importantly, the huge yellow page companies saw the end of their monopoly. Millions of dollars in ad revenue were threatened. 

 

The Yellow Page Companies Pivot

With offices all over the country and millions of yellow page contracts being cancelled, the yellow page moguls faced certain extinction. They watched as the yellow page directories in major cities shrank from a massive catalog to a thin magazine.

 

Small business owners were flocking to online advertising becuase that's where their customers were searching.

 

With an army of ad salespeople and a huge list of business owners, they decided to become an "online digital marketing" company overnight.  They acquired a domain called "yellowbooks.com."  Which became yp.com, etc.  

 

The point was, all they did was create a digital version of their old yellow pages.  Great, that means as a small business you were lumped right back into listings next to all your local competitors. I guess it was easier to keep track of all their ongoing revenue that way.

 

Time To Re-Brand

Many small business owners did not want to return to a yellow page directory listing, off line or online! And the yellow page companies knew this. So the Berry Company, Donnelly, etc. had to create a new company, with a new modern name.

 

Hello, Vivial.

 

Vivial was the new digital marketing company branch of the yellow page companies. Since they had a captive database which came from local phone companies and the yellow page contracts, they could train their existing army of yellow page sales people to be digital marketing experts, overnight! I know this for a fact, because they tried to hire me many years ago.

 

The problem, IMHO, with trying to train ex-yellow page sales reps to be digital marketing experts is because they are not digital marketing experts. Not only that, most of these reps. did not have the time it takes to dig deep with an individual small business client. 

 

In the rare occasion when a talented rep. really clicked with a small business owner, they would be rotated off the account and the business owner started at square one with a new rep.

 

Sound familiar?

You can tell- I have been there, done that. Got the t-shirt.

 

So I created my own digital marketing "agency of record" for small business owners.

 

What is an Agency Of Record?

Large corporations such as Nike, Apple and Coca-Cola rely on one central advertising company, or agency of record to handle all of their marketing and advertising purchases and placements.

 

This one point of contact creates uniformity and consistency throughout all the digital and offline marketing and sales channels for the brand.  The Chief Marketing Officer of each corporation makes key decisions with the CEO o fthe advertising agency of record and that's how the marketing gets created.

 

At its core, an agency of record is about building a long-term relationship with your advertising partner. You want a partner who takes the time to fully understand your industry, your business, and your marketβ€”and perhaps most of all, your brand.

 

Does a small business owner need an Agency Of Record?

Up until 2005, absolutely not. Small business owners could manage running some advertisements in various local publications. But when Google took over the internet search landscape- everything changed.

 

Small, local businesses have to keep up with a LOT of digital marketing information and they must be extra sharp at branding themselves so they can compete with every other business online.

 

The answer to this complicated digital online marketing challenge is a digital marketing "agency of record."  That's exactly what I created and it's named Mader Marketing.

 

 

Your Own Digital Marketing Agency Of Record 

  •      NO more communication issues
  •      BEING ABLE to exhale and go back to running your business
  •      A SIMPLE monthly retainer
  •      A TRUE MARKETING PARTNER creating marketing with you that works
  •      QUITE LITERALLY you will have your own virtual marketing department
  •      A FRESH START  with:
    • A new, SEO optimized website
    • Your own client portal for communication
    • Regular 1:1 meetings with me & my agency
    • Development of your U.S.P. (Unique Selling Proposition)
    • Multiple digital marketing and local marketing tools unique to us
    • Google Business Profile setup & optimization (crucial)
    • Google Analytics setup
    • Google Search Console setup
    • Exciting optional tools and strategies available if you choose          

 

 Imagine having a partner on your side of the business, down in the trenches, who happens to have over 21 years        combined experience in digital marketing and local store marketing.

 

We're not selling you digital marketing tools.
We're not selling you a digital marketing program.


We are offering you the ability to go back to your business and do what you do best.

We are providing you with results. Guaranteed results.


After all, with your expertise in your business and our local digital marketing expertise, how can we fail?

We won't let you fail.

Because your failure is our failure.

 

 

ONE-TIME SETUP FEE  1/2 PRICE

$450 FOR NEW CLIENTS

ONE TIME OFFER EXPIRES

22 days from today.

sorry, no exceptions

Regular Agency Setup Fee $900

 

Real Testimonials.
Real Clients.

from MADER MARKETING-

the only Digital Marketing Agency Of Record of it's kind...

"Scott is great for small businesses and does an exceptional job of leading marketing efforts while business owners can focus on their core competencies.  He utilizes a variety of digital marketing tools and analytics to help us focus on the keys to growing our brand/business in the local marketplace.  Highly recommend! "

Steve McCoskey, Allseason Insulation, Cincinnati, OH

(Ex-Vivial customer)

😊 😊 😊 😊 😊

"Working with Scott Mader & his team has been life changing. Over time our backs were up against the wall with Vivial, as change requests were ignored among many other things. Scott & his team took their time to listen and understand our design needs and wants. Quickly they came up with a plan outlining the timeline and deliverables. In my opinion, Scott and his team exceeded expectations by delivering a world class site before the deadline. You are in good hands with Scott Mader."

Duval Moore, Urban Euphoria LLC, Rochester, NY

(Ex-Vivial customer)

😊 😊 😊 😊 😊

β€œScott, thanks so much for helping us out of our mess with Vivial. This has meant a lot to our family dental practice.”

Carolyn Larson, Larson Family Dental, Mt. Carmel OH

(Ex-Vivial customer)

😊 😊 😊 😊 😊

" I've been a customer of Mader Marketing for over 2 years and have been very satisfied.  Scott created my website and is always coming up with innovative ways to market my business and improve my standing on line with his SEO strategies.   He's also very customer service oriented. "

Andy Liberatos, Maxwell Solutions HR, Boston/New York Offices

(Ex-Vivial customer)

😊 😊 😊 😊 😊

 β€œScott is an expert marketer. His program is very effective, reasonably priced, and amazing. I have been very pleased with the results received from Scott's marketing ideas and recommendations. He is a true professional.”

Karen Arnold, Marcos Pizza, Master Franchisee

😊 😊 😊 😊 😊

β€œWe couldn’t be happier with where we started with Vivial digital marketing and then where we ended up with Mader Marketing! Night & day!”

Joe Cremeans, Smooth Moves Piano Moving, Cin, OH.

(Ex-Vivial customer)

😊 😊 😊 😊 😊

β€œLong history with Scott as we studied the nuances of direct marketing and SEO and Wordpress - before it was cool to do so. Lot’s of Starbuck coffees and ideas flowed!.”

Ted Stevenot, Author/Insurance Agency Owner,

Former Candidate For Governor Of Ohio

😊 😊 😊 😊 😊

β€œThank you, thank you! ” Vivial never took the time to discover why our process serving business is so unique, but we  are SO glad you did."

Barb Steils, Owner,

InFocus Investigations, Lincoln, NE.

(Ex-Vivial Customer)

😊 😊 😊 😊 😊

β€œScott, my husband and I are glad we made the switch to you when we did. Great timing, should have pulled the trigger months before...."

Stephanie Hardin, Owner,

HoueCalls, Cincinnati, OH.

(Ex-Vivial Customer)

😊 😊 😊 😊 😊

β€œWe are very pleased with everything and finally feel like our marketing is on track for the first time,  just wanted you to know."

Rod Perry, Owner,

Senior Hand, Jefferson, MO.

(Ex-Vivial Customer)

😊 😊 😊 😊 😊

β€œThe difference between where we were with Vivial and having a full time agency is night and day. Thanks for the SEO work and the great job with managing our Google Ads PPC campaign...."

Jamie Boval, Owner, Proud Military Veteran

Central Florida Awnings, Groveland, FL.

(Ex-Vivial Customer)

😊 😊 😊 😊 😊

β€œI'm really glad you taught me about Citations, and that you got our Citations listed in so many online directories...we used to be INVISIBLE online, now we are getting found and getting business!"

Gilbert Self, Owner,

A Cut Above Tree Service, Pine Grove, CA.

(Ex-Vivial Customer)

😊 😊 😊 😊 😊

β€œScott- just wanted you to know I really appreciate the constant communication and follow up. What a big difference."

Mark Mason, Owner,

Mason TV & Appliance Services, West Chester, OH.

(Ex-Vivial Customer)

😊 😊 😊 😊 😊

Frequently Asked Questions

Can you easily transfer everything from Vivial?

Yes, absolutely. We have transferred 24 ex-Vivial customers in the past 19 months to our digital marketing agency.

Do you create a new website for my company?

Yes, that is the first order of business since your website is at the heart of your digital marketing program. And of course all of this work is included in your simple monthly retainer.

Can I contact your references?

Some of the most recent references who came over from Vivial are listed directly above, and you are encouraged to contact any or all of the owners to see what life is like since they switched to our personal digital marketing agency of record. Each of these wonderful business owners have become not only clients but friends!

I'm still confused- what makes your digital marketing company different?

Vivial, Thryv, ReachLocal, RevLocal and many other large digital marketing software companies provide access to digital marketing tools that your company can use. There's nothing un-ethical or wrong with that.

 

But here's the reality...You have neither the time, nor the undertsanding to be able to skillfully and effectively IMPLEMENT digital marketing technology!

 

Your time, talent and treasure must be spent ON YOUR BUSINESS, not on trying to learn and implement digital marketing.

Is it possible for you to be your own digital marketing division?  Yes, its possible to do that, and it's also possible for me to perform an appendectomy on my daughter if she ever needed her appendix removed, but it would probably make more sense to find a surgeon. Don't you agree?

What specific services do you provide?

From a digital marketing perspective we are highly effective with:

  • SEO
  • Website development
  • Google My Business (Profiles, Maps, Reviews, etc)
  • Google Analytics
  • Google Ads Pay Per Click Camapaigns
  • Local Search Directories & Citations
  • Video marketing & optimization (Youtube SEO)
  • Email marketing
  • Automation techniques
  • and more.

From a real, local marketing perspective (something you are not receiving now), we are highly disciplined in:

  • Strategic local marketing plans of action
  • Developing your Unique Selling Proposition (USP)
  • Establishing a two way communication method to keep your new marketing action plan on target
  • Creating methods to track and measure all results
  • Performing professional marketing consulting with you
  • Representing you as your digital marketing agency of record
  • Establishing a marketing budget for your new goals and expenses
  • and more.

...a final word

Burn Your Ships

Hernan Cortez- Explorer
Conquered the Aztecs (we think).

I have been exactly where you are.

 

When I was a 21 year old marketing punk fresh out of college, I bounced around corporate jobs butting heads with managers who insisted that it was never the job of the marketing division to sell anything, they said that was the job of the sales department. I knew then, instinctively that when a small business owner spends a dollar for marketing, that dollar should return with friends attached.

 

Our small agency considers it completely unethical to spend client's money on marketing and not demand a return. 

 

So after quitting 2 jobs in 2 years, I left my Dilbert Cube of office politics and corporate bulls*&t  to do my own thing. At the insistence of a close friend I ended up starting a commercial cleaning franchise in Cincinnati, Ohio. This is where my REAL marketing education started.  Yes, I earned my street marketing MBA quickly.

 

Indeed- I have been precisely where you are. My biggest expense was local digital marketing and the horrible, horrible book called the Yellow Pages. The Berry Company, Vivial, Ruben Donnelly- the companies always kept changing names and changing my representatives to keep me off balance I guess. I'll bet you in my first two years of my cleaning business I spent over $50,000 trying to corner the local market.

 

My friendly reps kept urging me to "develop my branding" and "keep my name out there", and "just have patience", and eventually I would wake up one to day to discover I had an 80% market share.

 

No, not so much.

 

In 1519, the explorer Cortez planned an invasion of the Aztecs, he only had a few hundred men and a few ships. The Aztecs were fierce fighters who outnumbered his men. The night that Cortez arrived on shore, he got all his men off the boats and then burned all the ships. The message was clear. We will fight and we will win because turning back is no longer an option.

 

I remember vividly, one bright Monday morning in October when my Vivial rep. walked into my business. Without expressing any emotion I informed him I was pulling out all the digital marketing and yellow page ads and that I was bringing everything in house. I can still see the shocked look on his face as he put his large briefcase full of new sales material back into the trunk of his red Ford Focus and drove away.

 

That was my Cortez moment. I burned my ships.

 

I would never return to paying "large digital marketing companies" so they could simply keep piling more and more bright shiny objects onto my credit card.

 

MADER MARKETING- the only digital marketing agency of record was born, even though I didn't know it at the time.

 

I spent over 12 years building and perfecting systems that would help a small business owner in his local market. 

It worked, I went from a 3 truck cleaning operation to 6 trucks and the leader in my market.

I sold the business and started a local marketing consultant practice.

 

In the Cincinnati market I developed a reputation working with the Small Business Development center and eventually branched out on a national level helping local franchisees develop their local market. I was contracted by franchise corporations such as Marcos Pizza, Planet Fitness, Buffalo Wings & Rings, and more.

 

A funny thing happened while I was travelling the United States and helping these franchisee business owners. Almost ALL of them were spending large amounts of money on - you guessed it- large digital marketing companies! Vivial, ReachLocal- etc.

 

My life's destiny came into clear focus. I stopped consulting and built my current agency, MADER MARKETING, the only digital marketing agency of record for small business owners.

 

You, my friend now have a chance to end the vicious cycle of sending off hard earned dollars to large digital marketing companies.

 

Instead - you can form a partnership with us and allow us the distinct privilege of helping you create your marketing message and then representing your company as we help you find more customers, who pay more money and do so more often.

 

Can all 24 of our current clients (who were with Vivial) be wrong? 

 

Ready to burn your ships?

 

 

"The only digital marketing agency of record for small business owners."